Whether one runs an e-commerce business, a personal blog, a debate/discussion site with multiple message boards/forums, or one of many types of Web sites in between, site owners can potentially find great benefit in purchasing traffic campaigns.
- Traffic campaigns in a nutshell
The term “traffic campaign” usually refers to an exchange of money from a Web site owner to an Internet media company with an agreement that said company will deliver a set number of visitors to the Web site through devices such as pop-up and pop-under ads. For example, Bravenet Media Network, a division of the popular marketersguide.co, which offers an array of free tools to Web site owners, sells traffic campaigns ranging from $19.95 for 2,500 visitors on up to $499.95 for 125,000 visitors, with a number of points in between. Setting up a free account with a username and password is required but this, along with placing an order, takes but a few moments. When ordering, the buyer is asked to select a category that s/he feels best represents his/her Web site (online games, business/finance, home/garden, etc.) and traffic is then delivered to his/her site from around the world based on the category chosen.
- Risks
It is important to keep in mind that though traffic campaigns can prove beneficial, they can also be a waste of money for certain Web site owners. For instance, a small-town law office with one attorney will not benefit from spending money on attracting visitors to his/her Web site from all over the map. On the other hand, a large law firm with offices in multiple states/countries can. A site that sells downloads such as eBooks or music files may see an increase in sales from a traffic campaign, and a site featuring multiple message boards/forums for debates and discussions may snag a good amount of registered users as the result of a traffic campaign. A blog, even one that only features one writer, can benefit if the goal is merely to share ideas and thoughts with the larger world. A small “mom and pop” store will not find benefit. A site set up as an Internet-based directory that features links to, and information on, other Web sites, can certainly benefit from a traffic campaign, as can a national or multi-national corporation. So, as is demonstrated, whether or not a Web site can benefit from the purchase of a traffic campaign simply depends on the purpose, function, and intended reach of the site.
Those who do decide that their Web sites are worth the risk should remember that there is still no guarantee that the purchase of a traffic campaign will increase consistent traffic to their sites. A traffic campaign will noticeably increase traffic for a short time, but those visitors may never return. Again, success, or lack thereof, will depend solely on the site’s purpose/function/intended reach.